Over the past school year, I worked on creating a new brand identity for PInT, Olin College's Public Interest Technology chapter.
PInT is a student run project team that provides opportunities to engage with the social impact of technology while developing engineering skills.
I first worked on leading the redesign of the logo. Then, I outlined logo usage, color palette, and font usage in a branding guideline. I used the brand guidelines to create flyers for for various events.
Graphic design, Branding
Adobe Illustrator, Procreate, Photoshop
Throughout the logo design process, I researched brands of similar clubs and organizations and had conversations with the club organizers to get feedback and understand our club values.
Look at branding for other Public Interest Tech groups on other campuses and clubs at Olin
Research non profit logos and branding
Complete Minimum Viable Brand workshop
Look at branding guidelines for other universities and organizations
Sketch 30+ logo ideas
Use Adobe Illustrator to digitize logo ideas
Receive feedback at design reviews and iterate
Consolidate logo usage, color palette, and typography in a branding guideline document
What we liked:
Ice cream reference is cute
Stamp-look allows universal application
What we didn't like:
Looks like we are trying to eat the world
Doesn't give an idea of what PInT is
More cute than professional
Mismatched visual language
I created several logo sketches for different themes and ideas we wanted to capture.
Ice Cream Related
Light bulb / connection
Phoenix and hand
Vector Art Logos
For our first design review, we presented 6 different logo ideas to member of PInT's organizing team for feedback. We then applied the feedback and narrowed down the number of ideas
Between the first iteration and the final one, we presented logo designs 4 different times and iterated upon our ideas. We narrowed it down to a phoenix logo (which shows more Olin College) and the technology/world logo (which shows more of Public Interest Technology
Once we finalized the logo, I created a branding guideline with logo variations, logo usage, color palette, and typography.